E-commerce™

disscussion for chapter 4

johnson86 — Tue, 11 Mar 2008 08:22:46 +0000

Out of the 11 topics i chose number 9. The question would be What are demographics? Why is it important in determining market segmentation in the US?

Demographics or demographic data refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. (Note the distinction from the term “demography”, see below.) Commonly-used demographics include race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics are frequently used in economic and marketing research.

Market segmentation and the identification of target markets, however, are an important element of each marketing strategy.It is possible to satisfy a variety of customer needs with a limited product range by using different forms, bundles, incentives and promotional activities. The computer manufacturer Dell, for instance, does not organize its website by product groups (desktops, notebooks, servers, printers etc), but by customer groups (privates, small businesses, large businesses, public/state organizations). They offer the same products to all customer groups. Nevertheless, they suggest product bundles and supporting services that are individually tailored for the needs of each particular group. As an example, Dell offers to take on all IT-administration for companies. This service provides a huge potential for savings for corporate customers. However, it would be absolutely useless for private customers. Thus, segment-specific product bundles increase chances for cross selling

Malaysia Decides 2008 Results

johnson86 — Mon, 10 Mar 2008 03:01:11 +0000

Sunday March 9, 2008 (The Star 09/03/08)

BN wins federal govt but opposition takes five states

KUALA LUMPUR: The Barisan Nasional will form the next Government as it has won more than half the parliamentary seats.

However, the coalition suffered some of the greatest defeats in its history. Barisan Nasional chairman Datuk Seri Abdullah Ahmad Badawi, in accepting the results, said this was clear proof of democracy at work in the country.

Among the results yesterday were:

* The Barisan lost Kedah, Penang, Perak and Selangor,

* PAS strengthened grip on Kelantan,

* Datuk Seri Abdullah Ahmad Badawi, Datuk Seri Najib Tun Razak and Datuk Seri Ong Ka Ting won in their seats,

* Among ministers who lost their seats were Datuk Seri S. Samy Vellu, Datuk Seri Shahrizat Abdul Jalil, Datuk Seri Zainuddin Maidin,

* Gerakan acting president Tan Sri Dr Koh Tsu Koon lost to Dr P. Ramasamy in the Batu Kawan parliamentary seat.

Meanwhile, party leaders urged for calm and police have banned all victory celebrations.

Question for Part B Tutorial 6

johnson86 — Mon, 10 Mar 2008 02:07:50 +0000

The corporate portal i have chosen is Ikea. Ikea is a multinational furnishing company founded in the early 1943 by Ingvar Kamprad. Ikea’s nature of business is selling home furnishings. Ikea’s business strategy is offering a wider range of home furnishings with good and high quality designed products at lower price level so that more people can afford buying them. Today, Ikea has become one of the most top furniture retailers in the world. Ikea company designs their own furniture, which is made by 1,500 suppliers in more than 50 countries in the world. If you like to know more about Ikea you can always log on their secure website for more information which is http://www.ikea.com

There are many other companies that collaborate with Ikea. For example, Ikea has been working with Manugistics since year 2001. Ikea apply the Manugistics Demand Management solutions on all their Ikea product internationally. Examples are developing a sales planning Methodology and tools that assured realistic forecasts used for planning supplier, warehouse and transportation capacities. This planning also benefit from saving the cost in long0term commitments while keeping the risk of imbalance between commitments and demand to a minimum level. Other than that, in Malaysia, Tenaga National also collaborates with Ikea in supplying them electricity.

In conclusion, Ikea is also studying the benefits and odds of implementing the new technology RFID in their company to improve further traceability and inventory control

#Finals Coming

johnson86 — Mon, 18 Feb 2008 05:48:59 +0000

Final exams are coming.! i am so very nervous..

well i haven’t prepare anything yet! GRr..

Oh well.. anyways good luck to everyone..^^

Simple Plan Rock^^

johnson86 — Mon, 18 Feb 2008 05:43:49 +0000

Alvin and the chipmunks

johnson86 — Sat, 09 Feb 2008 13:56:24 +0000

johnson86 — Sat, 09 Feb 2008 13:54:07 +0000

#Happy Chinese New Year

johnson86 — Mon, 28 Jan 2008 05:27:30 +0000

Haiz did not know what to do when Chinese New year…=S

Anyway HAPPY CHINESE NEW YEAR!!!…=)

Lecture 1

johnson86 — Fri, 25 Jan 2008 09:14:00 +0000

5.)

war-trade-centre.doc

The advantages of each activity are we can choose the type,design and customize the product what we want.It is very easy and covinient because if we go to the shop we can not customize the product what we want it only can view in the catalog that have.The Disadvantages are very expensive and the costing is very high not everyone affort to do that.

Hello world!

johnson86 — Thu, 17 Jan 2008 01:06:24 +0000

Welcome to Edublogs.org. This is your first post. Edit or delete it, then start blogging!