E-commerce™

March 9, 2008

Question for Part B Tutorial 6

Filed under: Uncategorized —— johnson86 @ 6:07 pm

The corporate portal i have chosen is Ikea. Ikea is a multinational furnishing company founded in the early 1943 by Ingvar Kamprad. Ikea’s nature of business is selling home furnishings. Ikea’s business strategy is offering a wider range of home furnishings with good and high quality designed products at lower price level so that more people can afford buying them. Today, Ikea has become one of the most top furniture retailers in the world. Ikea company designs their own furniture, which is made by 1,500 suppliers in more than 50 countries in the world. If you like to know more about Ikea you can always log on their secure website for more information which is http://www.ikea.com

There are many other companies that collaborate with Ikea. For example, Ikea has been working with Manugistics since year 2001. Ikea apply the Manugistics Demand Management solutions on all their Ikea product internationally. Examples are developing a sales planning Methodology and tools that assured realistic forecasts used for planning supplier, warehouse and transportation capacities. This planning also benefit from saving the cost in long0term commitments while keeping the risk of imbalance between commitments and demand to a minimum level. Other than that, in Malaysia, Tenaga National also collaborates with Ikea in supplying them electricity.

In conclusion, Ikea is also studying the benefits and odds of implementing the new technology RFID in their company to improve further traceability and inventory control

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